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Home→Tools→CallRoot

CallRoot Review

CallRoot

CallRoot

Phone Call Tracking & Dynamic Number Insertion

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CallRoot helps marketers efficiently track phone call conversions and campaign performance from online and offline sources. It delivers this value by providing dynamic number insertion, call recording, keyword-level tracking, workflows, integrations, and detailed analytics dashboards.

Phone DialersCall Tracking SoftwareCall Routing Software
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CallRoot Core Capabilities

Dynamic number insertion
Track and record calls
Keyword-level call tracking

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Pricing

From$49.00/mo
BillingPer add-on
TrialAvailable

Who is CallRoot for?

Startups
Agencies
SMBs

Is CallRoot easy to use?

5m30m1h2h3hCustom

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What is CallRoot

CallRoot is a phone call tracking and analytics tool designed for marketers. It helps track marketing campaign performance by dynamically inserting phone numbers on websites, recording calls, and attributing them to keywords. This makes it easy to measure which campaigns drive calls and conversions, improving overall marketing ROI. CallRoot excels when you need to track calls from multiple sources like PPC, offline ads, or digital campaigns. You get actionable call data and reports almost instantly after setup, which only takes minutes. It's built for marketers to avoid relying on engineers for call tracking implementation. It integrates smoothly with CRM, email marketing, and analytics platforms (e.g., HubSpot, Salesforce, Google Ads), fitting right into your marketing tech stack. However, it’s not meant for complex call center management or advanced telecom services. Instead, it focuses on straightforward call tracking and reporting for marketing teams.
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Ideal Customer Profile

CallRoot is perfect for marketers and agencies who want to easily track phone calls, run campaigns better, and get detailed call analytics without needing technical skills. It integrates with tools like Google Adwords, HubSpot, and ActiveCampaign to help you see which campaigns bring the most calls.

StartupsAgenciesSMBs

Key Features

Dynamic number insertion
Track and record calls
Keyword-level call tracking
Automated SMS workflows
Call whispering feature
Whitelabel reporting options

Pricing

CallRoot offers a Standard plan at $49/month, including 10 local numbers, 500 local minutes, call recording, and unlimited users. For high-volume marketers and agencies, the Premium plan adds custom branding, bulk pricing, workflow customization, API access, and VIP support, with pricing available upon contact. Additional local numbers cost $2/month, local minutes $0.03/min, toll-free numbers $4/month, and toll-free minutes $0.05/min.

Starting price$49.00
TrialAvailable

Standard

$49.00

Per Workspace, Monthly

It includes

  • 10 local numbers
  • 500 local minutes
  • dynamic number insertion
  • call recording
  • call whispering
  • unlimited users

Premium

contact us

Per Workspace, Monthly

It includes

  • all standard features
  • custom branding
  • bulk pricing
  • live call monitoring
  • api & webhooks
  • dedicated manager

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How simple is CallRoot setup?

5m30m1h2h3hCustomIntermediateComplexity

CallRoot requires you to sign up and generate dynamic number insertion code, which you then copy and paste into your website to start tracking calls. Basic setup involves connecting your marketing accounts and optionally configuring workflows like SMS and call recording, all manageable solo within minutes.

Frequently asked questions

How to use CallRoot?
Set up tracking numbers, implement dynamic number insertion, and start tracking calls and sources within minutes using CallRoot's simple dashboard.
How much is CallRoot?
CallRoot's Standard plan is $49/month with 10 local numbers and 500 minutes; additional usage costs apply for numbers and minutes.
Why choose CallRoot?
CallRoot offers easy call tracking, dynamic number insertion, SMS workflows, call recording, and integrates with top marketing tools for better results.
How does CallRoot work?
It dynamically replaces phone numbers on your site to track calls' sources, records calls, and provides detailed analytics and reporting.
Is CallRoot free?
No, CallRoot offers paid plans starting at $49/month with additional usage fees; no free plan mentioned.
Is CallRoot a partner?
CallRoot integrates with major platforms like Google Adwords, Facebook Ads, HubSpot, and Zapier for seamless marketing data tracking.
How to learn CallRoot?
Use CallRoot's intuitive dashboard with easy setup guides; start tracking calls in 30 seconds without engineering help.
What are CallRoot alternatives?
Alternatives include call tracking tools like CallRail, Invoca, and DialogTech with similar tracking and analytics features.
What are CallRoot reviews?
Users appreciate CallRoot for easy setup, detailed call analytics, dynamic number insertion, and strong CRM integrations.
Does CallRoot have an API?
Yes, CallRoot offers API and webhook support for custom integrations and live call data management.
Does CallRoot have a trial or a demo?
No free trial is specified; you can get started quickly or contact sales for premium plan demos.
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