ColdIQ
API
BenchmarksSkillsPricingImplementation
Get a DemoGet Started

All there is to know about the latest prospecting techniques.

Growth

AgencyInboxesGrow your revenue

Ressources

Tech StackVideo ContentCase StudiesBlogWe're Hiring

GTM Tools

FREE GTM ToolsColdIQ Exclusive DealsAI Sales ToolsLinkedIn ToolsSales ToolsData SourcesAI Marketing ToolsAI AgentsContact us

Free Tools

Email FinderMobile FinderEmail Spam CheckerFind Similar Companies

Get in Touch

Get in touch@MichLiebenMichel Lieben@MichLieben

Copyright 2026 © Cold IQ LLC.

Terms of ServicePrivacy Policy

All rights reserved.

Home→Tools→Dub

Dub Review

Dub

Dub

Modern link attribution with conversion tracking.

Claim the Product
Get Dub

Dub is a modern link attribution platform for creating short links, tracking conversions, and managing affiliate programs. It provides real-time analytics and powerful attribution to boost marketing revenue and clarity.

Data AttributionAttribution ModelingAI Tools for Affiliate Marketing
ColdIQ Marketplace

Run every tool in your GTM stack from one API

Stop stacking subscriptions. Call every data provider - emails, phones, enrichment, intent - from Claude Code, billed by credits, on a single API key.

Free to start. No credit card required.

Get Started
ColdIQ

Run GTM from Claude Code with ColdIQ.

Stop managing 39 tools. Ship GTM from Claude Code with ColdIQ.

Get started

Dub Core Capabilities

Create and manage short links
Track marketing revenue with attribution
Build affiliate and referral programs

Links

Visit Website

Social

LinkedInLinkedInYouTubeTwitter

Pricing

From$25.00/mo
TrialAvailable

Who is Dub for?

Startups
Scale-ups
Mid-market
Enterprise

Is Dub easy to use?

5m30m1h2h3hCustom

What are Dub alternatives?

Attribution
Attribution
Track real-time CAC and LTV metrics.
View
Pricing: Starting at $19.00
Trial: Available, 14 days of trial for HubSpot and Twillio plans. Available, 7 days of trial for Shopify plan. Trial isn't available for Salesforce plan.
Data Attribution
Sales Funnel
Sales Reporting
Prospect Insights
Account Research
Attribution Modeling
AppsFlyer
AppsFlyer
AI-powered unified marketing measurement platform
View
Pricing: Starting at $0.07
Trial: Available, 30 days of trial.
AI Sales Enablement
Data Enrichment
Attribution Modeling
Advertising APIs
Usermaven
Usermaven
AI-powered, privacy-friendly website and product analytics
View
Pricing: Starting at $12.00
Trial: Available, 14 days of trial.
Market Intelligence Tools
PostHog
PostHog
All-in-one product analytics and platform
View
Pricing: Starting at Pricing not listed; talk to sales.
Trial: Trial isn't available.
Data Attribution
Integrations & Workflows
Conversion Funnel Analysis
Customer Data Platform APIs
Deep Customer Analytics Software
Featured
Instantly

Instantly

Cold Email Software

Find warm leads with filters
Scale outreach with unlimited emails
Boost deliverability and sender reputation
Starting at $42.3Learn More

Who uses Dub?

Martin Markov
Martin Markov
Founder at Clearcue
View tech stack →
View all tech stacks

What is Dub

Dub is a modern link attribution platform designed for marketing teams to create and manage short links, track conversions, and run affiliate programs. It stands out by combining real-time analytics and partner management all in one scalable solution. Users appreciate its speed, ease of use, and clear revenue insights beyond basic click counts. Dub shines in marketing campaigns needing detailed conversion tracking, branded short links, and affiliate/referral program management. You start seeing data and attributions as soon as you launch campaigns, enabling quick optimization. It’s ideal for content creators, marketers, and growth teams looking to link clicks directly to revenue. Dub integrates smoothly with existing marketing stacks by feeding attribution data to CRMs, email platforms, and analytics tools. It’s not designed to replace full CRM or email marketing systems but rather to enhance link tracking and partner program management. This makes Dub a focused tool for tracking link-driven growth without extra marketing automation complexity.

Ideal Customer Profile

Dub is recommended for marketing teams and businesses who want to track short links, conversions, and affiliate programs in one place. Companies like Framer, Vercel, and Whop use Dub to easily measure revenue and grow with partners.

StartupsScale-upsMid-marketEnterprise

Key Features

Create and manage short links
Track marketing revenue with attribution
Build affiliate and referral programs
Real-time click and conversion analytics
Generate branded QR codes
Connect with favorite tools

Pricing

Dub offers a free plan and three paid tiers starting at $25/month, billed yearly with a 17% discount. Plans vary by tracked clicks (50K to unlimited), new links (1K to unlimited), analytics retention (1 to unlimited years), and features like A/B testing, conversion tracking, and priority support. Enterprise pricing is custom for large organizations with unlimited usage, SSO/SAML, and dedicated success managers.

Starting price$25.00
TrialAvailable

Free

Free

Per User, Monthly

It includes

  • 1K clicks/mo
  • 25 new links/mo
  • Real-time analytics
  • Basic support
  • 3 custom domains
  • AI assistant

Pro

$25.00

Per Team, Annually

It includes

  • 50K clicks/mo
  • 1K new links/mo
  • 1-year retention
  • Advanced links
  • Free .link domain
  • Link folders

Business

$75.00

Per Team, Annually

It includes

  • 250K clicks/mo
  • 10K new links/mo
  • 3-year retention
  • Conversion tracking
  • A/B testing
  • Customer insights

Advanced

$250.00

Per Team, Annually

It includes

  • 1M clicks/mo
  • 50K new links/mo
  • 5-year retention
  • Priority Slack support
  • Includes Dub Partners
  • Advanced analytics

Enterprise

Custom

Per Workspace, custom

It includes

  • Unlimited clicks
  • Unlimited links
  • Unlimited retention
  • SSO/SAML
  • Audit logs
  • Custom SLA

Don't want a Dub subscription?

Get Dub and your whole GTM stack from one API key with ColdIQ.

Get started

How simple is Dub setup?

5m30m1h2h3hCustomAdvancedComplexity

To implement Dub, simply sign up and create your short links with built-in features like QR codes and geo-targeting, which requires minimal setup. For advanced tracking and affiliate program management, configure your conversion goals and partner settings in the dashboard, taking a few hours to customize workflows if needed.

Frequently asked questions

How to use Dub?
Create and manage branded short links, track conversions, and run affiliate programs with Dub’s easy-to-use platform.
How much is Dub?
Plans start at $0 free forever, $25/month for Pro, $75/month Business, $250/month Advanced, and Custom pricing for Enterprise.
Why choose Dub?
Dub offers advanced link features, real-time analytics, and scalable attribution that drives measurable marketing outcomes.
How does Dub work?
Dub tracks clicks and conversions using short links, providing detailed attribution and affiliate program management in one place.
Is Dub free?
Yes, Dub has a free forever plan with 1K tracked clicks/month and essential features to start immediately.
Is Dub a partner?
Yes, Dub supports unlimited partner programs with automated global payouts and advanced rewards for affiliates.
How to learn Dub?
Use Dub’s Docs, Help Center, and integrations resources to quickly understand and implement its features.
What are Dub alternatives?
Alternatives include Bitly, Rebrandly, Short.io, Bl.ink, Rewardful, PartnerStack, FirstPromoter, and Tolt.
What are Dub reviews?
Users praise Dub for reliability, ease of use, advanced features, and strong marketing attribution capabilities.
Does Dub have an API?
Yes, Dub offers an API with native SDKs for TypeScript, Python, Go, PHP, and Ruby for full automation.
Does Dub have a trial or a demo?
Dub offers a free plan to start and demos upon request to explore advanced features before upgrading.
Ask aboutDubDub

Who uses Dub?

Martin Markov
Martin Markov
Founder at Clearcue
Featured
Cobl

Cobl

Proposals that win, built from your real sales context.

Connectors / Files
Memory & Knowledge reuse
Style extractor
Starting at $29Learn More