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Home→Tools→Equals

Equals Review

Equals

Equals

All-in-one GTM analytics driving revenue.

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Equals is an all-in-one GTM analytics tool delivering real-time revenue insights to drive growth. It provides clarity into pipelines, sales, and ARR reporting for RevOps, Founders, and Finance.

Sales Reporting
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Equals Core Capabilities

Next-level clarity into pipeline
Real-time feedback on bets
Board-ready sales reporting

Links

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Pricing

From$199.00/mo
BillingPer seat
TrialAvailable

Who is Equals for?

Startups
Scale-ups
SMBs

Is Equals easy to use?

5m30m1h2h3hCustom

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Who uses Equals?

Benjamin Douablin
Benjamin Douablin
Co-Founder & CEO at FullEnrich
View tech stack →
Greg Démogé
Greg Démogé
Co-Founder & CPO at FullEnrich
View tech stack →
FullEnrich
FullEnrich
View tech stack →
View all tech stacks

What is Equals

Equals is an all-in-one GTM (go-to-market) analytics tool designed to give clear insights into sales pipelines, revenue, and customer retention. It helps RevOps, founders, and finance teams track and understand their business in real time. Users rely on it for quick, easy-to-read revenue data that supports faster growth decisions. The tool shines in monitoring sales funnels, tracking ARR daily, managing customer health scores, and reporting on sales performance. Results are available almost immediately, enabling teams to act fast on data. Whether improving pipeline clarity or receiving daily sales pulses, Equals delivers value from day one. Equals fits seamlessly into the GTM stack by combining analytics with CRM insights and sales reporting, making complex data easy to digest. However, it is not a standalone CRM or marketing automation platform. It complements these tools by focusing solely on providing actionable revenue and sales analytics in one place.

Ideal Customer Profile

Equals is perfect for RevOps teams, founders, and finance professionals who want clear, real-time insights into their sales pipeline, revenue, and growth. It helps companies like Pylon get faster, board-ready reports and smart feedback to grow revenue.

StartupsScale-upsSMBs

Key Features

Next-level clarity into pipeline
Real-time feedback on bets
Board-ready sales reporting
Stand-up ARR dashboards
Customer retention cohorts
Sales rep performance tracking

Pricing

Equals pricing starts at $199/month for the Simple BI plan with 1 database connection and 5 included editors, with extra editors at $19/month each. The CRM or ARR reporting plan is $699/month adding 1 CRM or billing connection plus implementation by their team, while the GTM analytics plan at $1,899/month offers unlimited connections and 2 implementations. All plans include unlimited viewers, and early-stage startups spend over $199/month can get 50% off if under $2M ARR and $5M raised.

Starting price$199.00
TrialAvailable

Simple BI

$199.00

Per Team, Monthly

It includes

  • 1 database connection
  • setup by your team
  • 5 editors included
  • $19 each extra editor
  • unlimited viewers
  • BI spreadsheet features

CRM or ARR reporting

$699.00

Per Team, Monthly

It includes

  • 1 CRM/billing connection
  • 1 implementation included
  • 5 editors included
  • $19 each extra editor
  • unlimited viewers
  • all BI spreadsheet features

GTM analytics

$1899.00

Per Team, Monthly

It includes

  • unlimited connections
  • 2 implementations included
  • 5 editors included
  • $19 each extra editor
  • unlimited viewers
  • all BI spreadsheet features

Don't want a Equals subscription?

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How simple is Equals setup?

5m30m1h2h3hCustomSeniorComplexity

Equals requires basic configuration such as connecting your CRM and other data sources, which can be completed quickly by following simple setup steps. Once connected, you gain immediate access to real-time GTM analytics and dashboards tailored for RevOps, Founders, and Finance teams.

Frequently asked questions

How to use Equals?
Connect your data sources and customize dashboards to gain insights into pipeline, funnel, and ARR with real-time GTM analytics.
How much is Equals?
Pricing starts at $199/mo for Simple BI, $699/mo for CRM or ARR reporting, and $1899/mo for full GTM analytics.
Why choose Equals?
Equals delivers next-level clarity on pipeline, sales conversion, and ARR with an intuitive, spreadsheet-connected BI platform.
How does Equals work?
Equals connects to databases and CRM tools to provide real-time, actionable insights via customizable spreadsheets and dashboards.
Is Equals free?
No, Equals offers paid plans starting at $199/mo, with a demo available to explore features before purchasing.
Is Equals a partner?
Equals collaborates with startups and enterprises, offering custom builds, integrations, and dedicated support for partners.
How to learn Equals?
Access guides like The Ultimate Guide to ARR and The Guide to SaaS Metrics, plus customer resources and help docs.
What are Equals alternatives?
Alternatives include other BI tools and spreadsheet-based analytics platforms focused on sales and ARR insights.
What are Equals reviews?
Users praise Equals for real-time revenue insights, ease of use, and enabling faster, data-driven decisions across teams.
Does Equals have an API?
Equals offers connectors to databases and CRM platforms, but specific API details require contacting their team.
Does Equals have a trial or a demo?
Equals provides free demos to showcase their analytics platform before purchase; no free trial is mentioned.
Ask aboutEqualsEquals

Who uses Equals?

Benjamin Douablin
Benjamin Douablin
Co-Founder & CEO at FullEnrich
Greg Démogé
Greg Démogé
Co-Founder & CPO at FullEnrich
FullEnrich
FullEnrich
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