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Home→Tools→Fullstory

Fullstory Review

Fullstory

Fullstory

Behavioral data analytics for user experience.

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Fullstory delivers AI-powered behavioral data analytics with session replay, product insights, and real-time personalizations to optimize user experiences and boost conversions.

Reporting & BI AgentsContent PersonalizationLive Data SourcesConversion Funnel AnalysisCustomer Behavior AnalyticsBehavioral Marketing Software
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Fullstory Core Capabilities

Behavioral data for all experiences
Turn insights into action
Analyze customer experiences

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Pricing

From$Pricing not listed; talk to sales.
BillingPer quote
TrialAvailable

Who is Fullstory for?

Startups
Scale-ups
SMBs
Mid-market
Enterprise

Is Fullstory easy to use?

5m30m1h2h3hCustom

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Who uses Fullstory?

Apollo
Apollo
View tech stack →
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What is Fullstory

Fullstory is a behavioral data analytics tool designed to help companies understand how users interact with their digital products. It fits within customer experience and product analytics platforms. What makes Fullstory unique is its ability to capture every user action—clicks, scrolls, and hesitations—and turn these into clear insights that help improve user journeys and reduce friction. The tool excels in use cases like optimizing funnels, resolving errors, and increasing conversions across web and mobile apps. You can start uncovering valuable data quickly, often seeing impact in days by fixing issues that cause lost sales or dropped users. Fullstory also supports workflow improvements and AI-powered session analysis to speed decision-making. Fullstory integrates smoothly with your existing marketing and data tools, feeding valuable behavioral data into CRM, activation, and analytics stacks. However, it is not a customer support ticketing system or a tool for deep financial modeling. It's best used as a way to enhance digital experiences by revealing user behaviors and pain points early in your tech stack.

Ideal Customer Profile

Fullstory is recommended for teams who want to improve customer and employee experiences by using behavioral data to find and fix digital problems fast. Companies like Mammut, JetBlue, and Carvana use Fullstory to increase conversions and reduce errors.

StartupsScale-upsSMBsMid-marketEnterprise

Key Features

Behavioral data for all experiences
Turn insights into action
Analyze customer experiences
Optimize mobile without privacy loss
See what users see
Improve productivity and support

Pricing

Fullstory offers a 14-day free trial but does not list specific pricing tiers publicly, requiring you to contact sales for details. The platform includes customizable add-ons like Mobile Analytics, StoryAI, and Multi-Org Management to tailor solutions to your business needs. Plans are designed for different team sizes and use cases, ranging from business insights to advanced data science and AI-powered analytics.

Starting price$Pricing not listed; talk to sales.
TrialAvailable

Starter

$0.00

It includes

  • Basic features
  • Email support

Professional

$12.00

It includes

  • Advanced features
  • Priority support
  • API access

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How simple is Fullstory setup?

5m30m1h2h3hCustomAdvancedComplexity

Fullstory implementation is mostly ready to use with basic setup—simply sign up and add the tracking snippet to your digital platform, which can be completed solo in minutes. For deeper insights or integrations, configure settings and connect data sources, requiring a few hours of customization.

Frequently asked questions

How to use Fullstory?
Integrate Fullstory into your web or mobile app to capture sessions, analyze user behavior, and optimize experiences with AI-powered insights.
How much is Fullstory?
Fullstory offers Free, Business, Advanced, and Enterprise plans tailored for different needs; pricing is available via demo or request.
Why choose Fullstory?
Fullstory provides comprehensive behavioral data and AI tools to uncover user insights, improve conversions, and optimize digital experiences.
How does Fullstory work?
Fullstory captures every user interaction, analyzes behavioral data, and delivers actionable insights using AI to enhance user journeys and workflows.
Is Fullstory free?
Yes, Fullstory offers a free plan with a base level of sessions and storage plus a 2-week trial of business features.
Is Fullstory a partner?
Fullstory has a partner program to collaborate and integrate solutions that enhance behavioral data analytics across industries.
How to learn Fullstory?
Access curated content, blogs, videos, guides, and learning courses in Fullstory’s Resource Center to master the platform.
What are Fullstory alternatives?
Common alternatives include tools like Hotjar, Mixpanel, and Crazy Egg; choose based on specific analytics and session replay needs.
What are Fullstory reviews?
Users praise Fullstory for deep product analytics, user experience insights, and robust AI-powered session replay features.
Does Fullstory have an API?
Yes, Fullstory provides a Developer API for integration and customization to fit your digital analytics ecosystem.
Does Fullstory have a trial or a demo?
Fullstory offers a free plan and a 2-week trial of advanced features, plus customized demos on request.
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Who uses Fullstory?

Apollo
Apollo
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