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Home→Tools→Lately

Lately Review

Lately

Lately

Social AI Content

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Get Lately

Lately Home helps businesses of all sizes and industries automatically create social media posts from various content formats. It identifies key highlights from ingested content such as blogs, videos, and audio, and then generates high-performing social media content based on past successful posts.

AI CopywritingCopywritingSocial Media AutomationAI Content Writing
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Lately Core Capabilities

AI-powered personalized messaging
Repurpose existing assets into content
Automate employee social sharing

Links

Visit Website

Social

LinkedInLinkedInFacebookTwitterInstagramYouTube

Pricing

From$14.00/yr
BillingPer seat
TrialAvailable

Who is Lately for?

Agencies
SMBs
Enterprise

Is Lately easy to use?

5m30m1h2h3hCustom

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What is Lately

Lately is an AI-powered content creation and social media management tool designed for marketers and businesses. It helps create personalized messaging, repurpose existing content, and automate social sharing to boost engagement and save time. Lately stands out by delivering highly targeted, customized social content that drives strong return on investment (ROI). The tool shines in managing organic social media—planning, creating, executing, and analyzing posts across platforms. It can transform long-form assets like blogs or webinars into dozens of optimized social posts quickly. You start seeing results fast, as it uses AI to find high-performing patterns and schedule posts at the best times for your audience. Lately integrates well with CRM, marketing hubs, and social platforms like HubSpot and Salesforce to amplify your reach through employee advocacy and data-driven insights. However, it’s not built for paid social ads, advanced graphic design, or comprehensive CRM functions—its focus is organic social content creation and automation within your existing marketing stack.
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Video Review Coming Soon

We're working on creating a detailed video review for Lately.

Ideal Customer Profile

Lately is recommended for agencies and businesses of all sizes who want an easy-to-use AI assistant to handle their social media planning, creation, and management while delivering great results. It’s trusted by over 20,000 businesses, including SAP.

AgenciesSMBsEnterprise

Key Features

AI-powered personalized messaging
Repurpose existing assets into content
Automate employee social sharing
Chat-based customizable social agent
Insights into content performance
Schedule posts for optimal timing

Pricing

Lately offers three pricing tiers starting at $14/month billed annually, with a free trial available. The Starter plan includes basic features with 1 voice model, 5 social channels, and 1 user seat, while the Growth plan ($199/month annually) adds AI scheduling, analytics, and up to 25 social channels with 3 user seats. The Enterprise option is custom-priced and includes unlimited social channels, voice models, users, full automation, employee advocacy, and VIP customer service.

Starting price$14.00
TrialAvailable

Starter

$14.00

Per User, Annually

It includes

  • Basic scheduling
  • 1 voice model
  • 5 social channels
  • 1 user seat
  • Repurpose content
  • Limited functionality

Starter

$19.00

Per User, Monthly

It includes

  • Basic scheduling
  • 1 voice model
  • 5 social channels
  • 1 user seat
  • Repurpose content
  • Limited functionality

Growth

$199.00

Per Team, Annually

It includes

  • Full calendar
  • AI scheduling
  • 1 voice model
  • 5 social channels
  • 3 user seats
  • Performance analytics

Growth

$239.00

Per Team, Monthly

It includes

  • Full calendar
  • AI scheduling
  • 1 voice model
  • 5 social channels
  • 3 user seats
  • Performance analytics

Enterprise

Custom

Per Workspace, custom

It includes

  • Unlimited voices
  • Unlimited channels
  • Unlimited users
  • 100% automation
  • Employee advocacy
  • "White Glove" support

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How simple is Lately setup?

5m30m1h2h3hCustomIntermediateComplexity

To implement Lately, sign up and connect your social media accounts and content sources using the guided setup; this takes just minutes and requires basic configuration. Next, customize messaging preferences and employee sharing settings if desired, which can be done quickly with optional lightweight documentation.

Frequently asked questions

How to use Lately?
Upload longform text, audio, or video to Lately's AI, which repurposes it into engaging social posts tailored to your brand voice.
How much is Lately?
Plans start at $14/month annually for Starter, $199/month annually for Growth; Enterprise pricing is custom with advanced features.
Why choose Lately?
Lately offers AI-powered content repurposing, scheduling, and employee advocacy, boosting social engagement while saving time and increasing ROI.
How does Lately work?
Lately’s AI analyzes your content, generates optimized social posts, schedules them, and provides analytics to maximize audience engagement.
Is Lately free?
Lately offers free trials for Starter plans, letting you try basic features before committing to paid subscriptions.
Is Lately a partner?
Yes, Lately partners with HubSpot, Hootsuite, Sprinklr, Salesforce, and Grammarly to streamline social media publishing and management.
How to learn Lately?
Learn via Lately's help center, video library, onboarding sessions, and live replays tailored to maximize your social media impact.
What are Lately alternatives?
Alternatives include ChatGPT for content AI, Hootsuite, Sprinklr, and HubSpot for publishing and social media management.
What are Lately reviews?
Users praise Lately for high engagement increases, time savings, and AI-driven personalized social media content creation.
Does Lately have an API?
Lately integrates with major platforms but does not publicly list a developer API for custom integrations.
Does Lately have a trial or a demo?
Lately offers free trials for Starter plans and personalized demos for Growth and Enterprise packages.
Ask aboutLatelyLately
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