Lob helps businesses automate direct mail marketing campaigns for personalized and scalable customer outreach. It achieves this by integrating with existing digital tools, streamlining printing and sending, and providing analytics to measure campaign performance and optimize strategies.
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Lob is recommended for teams managing complex direct mail at scale who need fast, predictable delivery with advanced routing and nationwide printing. Trusted by 12,000+ companies, Lob combines campaign tools, Postal IQ routing, and a Print Delivery Network to simplify direct mail from building to mailbox.
Lob offers four pricing plans: Developer (free, up to 500 mailings), Startup ($260/month, 3 users, up to 3,000 mailings), Growth ($550/month, 5 users, up to 6,000 mailings), and Enterprise (custom pricing, 20+ users, unlimited mail capacity). Plans vary by user count, mailing limits, HTML templates (10 to 50+), and included features like webhooks and API integrations, with postage starting around $0.58/postcard. Address verifications and additional mailings are charged separately, with higher plans offering larger included volumes and lower per-item fees.
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Lob’s implementation involves signing up and connecting your existing systems with their APIs to start building and routing direct mail campaigns, which takes about a few hours of basic setup and data mapping. You’ll configure Postal IQ routing and personalize campaigns through their dashboard, allowing quick scaling with minimal complexity.
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