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Home→Tools→Metabase

Metabase Review

Metabase

Metabase

Self-service analytics with embedded AI

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Metabase is an open-source business intelligence tool enabling self-service analytics with interactive dashboards, SQL querying, and AI-powered data exploration for teams and embedded customer reporting.

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Metabase Core Capabilities

Self-service analytics for teams
Embedded customer-facing analytics
Visual query builder

Links

Visit Website

Social

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Pricing

From$6.00/mo
BillingPer seat
TrialAvailable

Who is Metabase for?

Startups
SMBs
Mid-market
Enterprise

Is Metabase easy to use?

5m30m1h2h3hCustom

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Who uses Metabase?

 Eoin Clancy
Eoin Clancy
Head of Growth at AirOps
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Jaspar Carmichael-Jack
Jaspar Carmichael-Jack
Founder & CEO at Artisan
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Co-founder & CMO at Prospeo
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What is Metabase

Metabase is a business intelligence tool designed for self-service analytics. It helps teams explore and visualize data quickly without needing technical skills. People use it because it’s simple, fast to set up, and supports natural language queries powered by AI. It connects directly to databases, so there’s no data extraction delay. Metabase shines when you want easy data exploration, dashboard creation, and sharing insights across your team or embedding analytics in your product. You can build useful dashboards in under 10 minutes. Non-technical users can run queries and discover answers on their own, reducing reliance on IT. In your GTM stack, Metabase acts as the data visualization and reporting layer, working alongside CRM and other business tools. It’s not meant for heavy data transformation or deep data engineering—its focus is on clear, accessible analytics and fast insights rather than complex data pipelines.

Ideal Customer Profile

Metabase is perfect for teams and startups who want easy self-service analytics and quick dashboards without writing code. Trusted by over 80,000 companies, it helps non-technical users explore data, create reports, and share insights fast.

StartupsSMBsMid-marketEnterprise

Key Features

Self-service analytics for teams
Embedded customer-facing analytics
Visual query builder
AI-powered natural language querying
Secure multi-tenant data segregation
Interactive and shareable dashboards

Pricing

Metabase offers a free Open Source plan for self-hosted teams with unlimited queries and community support, while the Starter plan costs $100/month with the first 5 users free and $6 per subsequent user, including managed cloud hosting and 3-day email support. The Pro plan is $575/month with the first 10 users free and $12 per additional user, adding row/column permissions, white-label branding, multi-tenant embeds, and Metabot AI. Enterprise pricing starts at $20,000/year, providing a dedicated engineer, 1-day SLA, single-tenant hosting, professional services, and Metabot AI, plus there’s an option to use Metabase without a database for $40/month covering 500K stored rows.

Starting price$6.00
TrialAvailable

Open Source

Free

Per Team, Monthly

It includes

  • Free to use
  • Self-hosted only
  • Unlimited queries
  • Basic embed badge
  • Community support
  • No cloud hosting

Starter

$100.00

Per Team, Monthly

It includes

  • First 5 users free
  • $6 per user after
  • Managed cloud host
  • 3-day email support
  • Auto upgrades & backup
  • Basic embedding support

Pro

$575.00

Per Team, Monthly

It includes

  • First 10 users free
  • $12 per user after
  • Row/column permissions
  • White-label branding
  • Multi-tenant embeds
  • Includes Metabot AI

Enterprise

$20000.00

Per Team, Annually

It includes

  • Custom pricing
  • Dedicated engineer
  • 1-day email SLA
  • Single-tenant hosting
  • Professional services
  • Includes Metabot AI

Use Metabase without a database

$40.00

Per Team, Monthly

It includes

  • 500K rows storage
  • CSV/spreadsheet upload
  • Easy data visualization
  • Secure stored data
  • Start free trial
  • Upgrade to 1M rows $80

Don't want a Metabase subscription?

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Get started

How simple is Metabase setup?

5m30m1h2h3hCustomAdvancedComplexity

Metabase requires you to connect it to your database and optionally configure user permissions and data models, which can be done within a few hours using the documentation. After setup, you create dashboards and queries using its visual builder or SQL editor to quickly deliver insights.

Frequently asked questions

How to use Metabase?
Connect your database, ask questions via query builder or AI, and create interactive dashboards for self-serve analytics without coding.
How much is Metabase?
Metabase offers a free open-source version and paid plans starting at $6/user/month with advanced features from $12/user/month.
Why choose Metabase?
Choose Metabase for easy self-service BI, fast embedding, advanced compliance, and scalable options with no limit on queries or dashboards.
How does Metabase work?
Metabase connects directly to your data sources for querying and visualization, empowering teams with interactive dashboards and AI-assisted insights.
Is Metabase free?
Yes, there is a free open-source version for self-hosted use, plus free trials for cloud plans with added support and features.
Is Metabase a partner?
Metabase collaborates with local experts and professionals through the Metabase Experts program for extended services and support.
How to learn Metabase?
Learn via Metabase's documentation, guides, tutorials, and live or on-demand events tailored for users and admins.
What are Metabase alternatives?
Popular alternatives include Tableau, Looker, Power BI, Superset, and Looker Studio, each with different BI features and pricing.
What are Metabase reviews?
Users praise Metabase for ease of use, quick setup, non-technical accessibility, and powerful data exploration with great support.
Does Metabase have an API?
Yes, Metabase provides API keys and permission controls for integration and automation within your analytics workflows.
Does Metabase have a trial or a demo?
Metabase offers free trials on Starter and Pro plans plus a 5-minute demo video to explore features quickly.
Ask aboutMetabaseMetabase

Who uses Metabase?

 Eoin Clancy
Eoin Clancy
Head of Growth at AirOps
Jaspar Carmichael-Jack
Jaspar Carmichael-Jack
Founder & CEO at Artisan
Hugo Fredon
Hugo Fredon
Co-founder & CMO at Prospeo
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AirOps
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