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Home→Tools→Metricool

Metricool Review

Metricool

Metricool

All-in-one social media management platform.

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Get Metricool

Metricool is a free social media management tool to schedule, analyze, and automate content. It simplifies tasks, unifies tools, and boosts your digital visibility.

Social Media AutomationInbox ManagementAI Dashboards & ReportingInfluencer Discovery & OutreachWorkflow AutomationSocial Listening
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Metricool Core Capabilities

Plan content with drag-and-drop
Automate reports and posts
Analyze key social metrics

Links

Visit Website

Social

LinkedInLinkedInYouTubeFacebookInstagram

Pricing

From$18.00/mo
BillingPer add-on
TrialAvailable

Who is Metricool for?

Startups
SMBs
Agencies

Is Metricool easy to use?

5m30m1h2h3hCustom

What are Metricool alternatives?

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Who uses Metricool?

Kai Brandt
Kai Brandt
Founder & CEO at Genesy
View tech stack →
Swanagan Ray
Swanagan Ray
Director of Marketing at Magic Software Americas
View tech stack →
View all tech stacks

What is Metricool

Metricool is an all-in-one social media management tool that helps you plan, schedule, and analyze content easily. It’s designed for social media managers who want a clean workspace to control multiple channels like Google, Meta, Pinterest, and X (Twitter). Metricool stands out by combining planning, automation, and analytics in a single dashboard, saving users up to 12 hours weekly. You can drag and drop posts into a calendar, automate reposts, and respond to messages from one inbox. It quickly shows key metrics, so you spend less time guessing and more time optimizing. Results come fast—start scheduling and tracking right after setup. Metricool fits in your marketing stack as a social media planner, analytics tool, and team collaboration hub. It’s great for social media but not meant for detailed CRM tasks or advanced ad bidding strategies. If you want simple, effective social media control without complexity, Metricool is a solid choice.

Ideal Customer Profile

Metricool is perfect for social media managers and teams who want to plan, measure, and manage content in one easy tool. Trusted by Google, Meta, Pinterest, and X, it helps save time and control your social media without the stress.

StartupsSMBsAgencies

Key Features

Plan content with drag-and-drop
Automate reports and posts
Analyze key social metrics
Manage messages in one inbox
Create customizable smartlinks
Run unified ad campaigns

Pricing

Metricool offers a free plan to manage 1 brand with up to 50 scheduled posts and basic analytics, while the Starter plan starts at $18/month for managing up to 10 brands with unlimited publishing and advanced integrations. The Advanced plan begins at $45/month, supporting up to 50 brands with team management, customizable reports, and full Twitter/X analytics. Custom plans provide tailored services like white-label options and dedicated support, with add-ons such as Twitter/X accounts costing $5 each per month.

Starting price$18.00
TrialAvailable

Free

Free

Per User, Monthly or Annually

It includes

  • Manage 1 brand
  • Up to 50 posts/mo
  • Analyze 5 competitors
  • 3 months analytics
  • AI assistant included
  • Excludes LinkedIn, Twitter

Starter

$18.00

Per User, Monthly or Annually

It includes

  • Up to 10 brands
  • Unlimited publishing
  • Analyze 100 competitors
  • Twitter/X add-on
  • PDF & PPT reports
  • Google Drive & Canva

Advanced

$45.00

Per Team, Monthly or Annually

It includes

  • Up to 50 brands
  • Team & client mgmt
  • Post approval system
  • Full Twitter/X analytics
  • Custom report templates
  • API & Looker Studio

Custom

Contact us

Per Workspace, custom

It includes

  • Custom brand count
  • Metricool integration
  • White Label
  • Dedicated manager
  • Custom AI credits
  • Full feature access

Don't want a Metricool subscription?

Get Metricool and your whole GTM stack from one API key with ColdIQ.

Get started

How simple is Metricool setup?

5m30m1h2h3hCustomIntermediateComplexity

With Metricool, sign up and connect your social media profiles and ad accounts in minutes to start planning and scheduling content immediately. Then, configure basic settings like team access and reporting preferences to streamline collaboration and analytics.

Frequently asked questions

How to use Metricool?
Sign up for free, connect your social accounts, plan content with the calendar, schedule posts, analyze metrics, and manage interactions efficiently.
How much is Metricool?
Metricool offers a Free plan and paid Starter ($18–$38/month) and Advanced plans ($45–$172/month) with more features and brands.
Why choose Metricool?
Metricool saves time by unifying planning, analytics, inbox, smartlinks, and ad management in one easy-to-use dashboard.
How does Metricool work?
It connects your social profiles and ads to schedule posts, track performance, manage messages, and generate reports automatically.
Is Metricool free?
Yes, Metricool’s Free plan includes 1 brand, 50 posts/month, 3 months analytics, and AI assistant credits.
Is Metricool a partner?
Yes, Metricool is a partner of Google, Meta, Pinterest, and X for integrated social and ad management.
How to learn Metricool?
Start with Metricool’s free account and explore their studies, resources, and FAQs for step-by-step guidance.
What are Metricool alternatives?
Alternatives include Hootsuite, Buffer, Sprout Social, and Later, popular for social media scheduling and analytics.
What are Metricool reviews?
Users praise Metricool for ease of use, comprehensive features, AI assistant, and strong customer support.
Does Metricool have an API?
Yes, Advanced plans include API access for integrations with Zapier, Make, MCP, and custom workflows.
Does Metricool have a trial or a demo?
Metricool offers a Free plan with no time limit, allowing full feature access to try the tool before upgrading.
Ask aboutMetricoolMetricool

Who uses Metricool?

Kai Brandt
Kai Brandt
Founder & CEO at Genesy
Swanagan Ray
Swanagan Ray
Director of Marketing at Magic Software Americas
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