Poplar offers businesses direct mail campaign solutions for prospecting, retargeting, and customer retention. It combines direct mail with digital marketing technology, allowing advanced targeting, personalization, and integration with marketing platforms.
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Poplar is recommended for brands and marketers who want to grow using direct mail combined with digital marketing technology. It’s ideal for businesses looking to boost customer acquisition, retention, and conversions with easy-to-use tools trusted by companies like Lemonade.
Poplar offers four pricing tiers starting at $0 for the Free plan and $249/month for Lite, scaling up to $499/month for Pro, with a custom Enterprise option for large brands. Plans differ by customer volume, with Lite for up to 50k customers, Pro for up to 100k, and Enterprise for 100k+, including features like dedicated account managers, site visitor retargeting, and bulk send discounts. There is no annual contract required, but paying annually gets a 16% discount and two months free on paid plans.
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Poplar requires basic configuration such as connecting your existing marketing platforms and setting up targeting preferences, which can be done solo in minutes. Once connected, you can immediately start creating and sending direct mail campaigns using their integrated digital marketing tools.
Poplar
