ColdIQ
API
BenchmarksSkillsPricingImplementation
Get a DemoGet Started

All there is to know about the latest prospecting techniques.

Growth

AgencyInboxesGrow your revenue

Ressources

Tech StackVideo ContentCase StudiesBlogWe're Hiring

GTM Tools

FREE GTM ToolsColdIQ Exclusive DealsAI Sales ToolsLinkedIn ToolsSales ToolsData SourcesAI Marketing ToolsAI AgentsContact us

Free Tools

Email FinderMobile FinderEmail Spam CheckerFind Similar Companies

Get in Touch

Get in touch@MichLiebenMichel Lieben@MichLieben

Copyright 2026 © Cold IQ LLC.

Terms of ServicePrivacy Policy

All rights reserved.

Home→Tools→Serpstat

Serpstat Review

Serpstat

Serpstat

Speed up SEO tasks with insights.

Claim the Product
Get Serpstat

Serpstat is an all-in-one SEO tool for keyword research, site audit, and competitor analysis to boost search marketing efforts. It helps users uncover keyword opportunities, track rankings, and improve site visibility efficiently.

Account ResearchCompetitive IntelligenceRank Tracking APIsKeyword Research APIsCompetitor Analysis APIsSEO Data APIs
ColdIQ Marketplace

Run every tool in your GTM stack from one API

Stop stacking subscriptions. Call every data provider - emails, phones, enrichment, intent - from Claude Code, billed by credits, on a single API key.

Free to start. No credit card required.

Get Started
ColdIQ

Run GTM from Claude Code with ColdIQ.

Stop managing 39 tools. Ship GTM from Claude Code with ColdIQ.

Get started

Serpstat Core Capabilities

Speed up SEO tasks
Competitors analysis
Site audit

Links

Visit Website

Social

LinkedInLinkedInYouTubeFacebook

Pricing

From$50.00/mo
BillingPer team
TrialAvailable

Who is Serpstat for?

Startups
Agencies
SMBs

Is Serpstat easy to use?

5m30m1h2h3hCustom

What are Serpstat alternatives?

Semrush
Semrush
AI-powered marketing platform for growth
View
Pricing: Starting at $117.33
Trial: Available, 7 days of trial.
Digital Marketing AI Agents
Competitive Intelligence
Advertising & Paid Campaign Tools
AI SEO Tools
Rank Tracking APIs
Keyword Research APIs
Ahrefs
Ahrefs
AI-powered marketing platform with big data
View
Pricing: Starting at $29.00
Trial: Trial isn't available.
Competitive Intelligence
AI SEO Tools
Conversion Rate Optimization
YouTube Commerce & Automation
Rank Tracking APIs
Keyword Research APIs
SpyFu
SpyFu
SEO and PPC competitor research platform
View
Pricing: Starting at $39.00
Trial: Available, 30 days of trial.
Prospecting Database
AI Competitive Intelligence
Competitive Intelligence
AI Competitor Analysis
Rank Tracking APIs
Keyword Research APIs
Ubersuggest
Ubersuggest
AI-powered keyword research and SEO tool
View
Pricing: Starting at Pricing not listed; talk to sales.
Trial: No pricing info on the website
AI SEO Tools
Mangools
Mangools
Easy keyword research and SEO insights.
View
Pricing: Starting at $27.24
Trial: Trial isn't available.
AI SEO Tools
Majestic
Majestic
Backlink analysis for SEO campaigns.
View
Pricing: Starting at $49.99
Trial: Available, 7 days of trial.
Live Data Sources
AI SEO Tools
Rank Tracking APIs
Keyword Research APIs
SEO Data APIs
Keyword Data APIs
Featured
Instantly

Instantly

Cold Email Software

Find warm leads with filters
Scale outreach with unlimited emails
Boost deliverability and sender reputation
Starting at $42.3Learn More

What is Serpstat

Serpstat is an all-in-one SEO and marketing tool designed to speed up search marketing tasks. It fits squarely in the SEO and competitive analysis category, helping users improve website visibility and traffic. With data from over 1.5 billion domains and 8.6 billion keywords, Serpstat offers deep insights and uncovers hidden keyword opportunities that others may miss. The tool shines when doing keyword research, competitor analysis, and site audits. Users can quickly identify which keywords drive traffic and track search rankings. Results are fast, letting you start optimizing your campaigns right after setup, often within minutes. This makes it ideal for agencies, SMBs, and e-commerce businesses wanting quick wins. Serpstat integrates well as a core SEO platform in your GTM stack, supporting data enrichment and campaign planning. It’s not built for CRM, email marketing, or direct PPC management but excels in SEO data and competitive intelligence. If you want comprehensive, actionable SEO data with minimal delay, Serpstat is a practical choice.

Ideal Customer Profile

Serpstat is perfect for marketers and businesses like Neil Patel Digital who want to speed up SEO tasks with easy competitor analysis, keyword research, and site audits. Start your analysis for free and access all paid features during 7 days for free.

StartupsAgenciesSMBs

Key Features

Speed up SEO tasks
Competitors analysis
Site audit
Keyword research
Rank tracker
API & data solutions

Pricing

Serpstat offers three plans starting at $50/month with a 7-day free trial: Individual (5 projects, 100 searches/day, 10,000 keyword checks, core features), Team ($100/month, unlimited projects, 500 searches/day, 50,000 keyword checks, extended features), and Agency ($410/month, unlimited projects, 5,000 searches/day, 500,000 keyword checks, full access). Plans differ mainly by project limits, daily searches, keyword checks, audit pages, export rows, and feature access. Annual billing saves up to 27%, and all plans include essential SEO tools with increasing capacity and capabilities.

Starting price$50.00
TrialAvailable

Individual

$50.00

Per User, Monthly or Annually

It includes

  • 5 projects
  • 100 searches/day
  • 10,000 keyword checks
  • 30,000 pages audit
  • 50,000 export rows
  • Core features access

Team

$100.00

Per Team, Monthly or Annually

It includes

  • Unlimited projects
  • 500 searches/day
  • 50,000 keyword checks
  • 150,000 pages audit
  • 250,000 export rows
  • Extended features access

Agency

$410.00

Per Workspace, Monthly or Annually

It includes

  • Unlimited projects
  • 5,000 searches/day
  • 500,000 keyword checks
  • 1,500,000 pages audit
  • 2,500,000 export rows
  • All features access

Don't want a Serpstat subscription?

Get Serpstat and your whole GTM stack from one API key with ColdIQ.

Get started

How simple is Serpstat setup?

5m30m1h2h3hCustomIntermediateComplexity

With Serpstat, sign up and connect your website or domain to start tracking SEO metrics and competitor analysis. Basic setup involves adding your domain and selecting target keywords, which you can complete alone within minutes.

Frequently asked questions

How to use Serpstat?
Use Serpstat to research keywords, analyze sites, track rankings, audit pages, and explore backlinks for data-driven SEO improvements.
How much is Serpstat?
Serpstat offers plans at $50/mo (Individual), $100/mo (Team), and $410/mo (Agency) with up to 27% savings on annual billing.
Why choose Serpstat?
Serpstat provides accurate SEO data, flexible rank tracking, keyword research, and continuous feature updates boosting your organic traffic.
How does Serpstat work?
Serpstat collects SEO data to analyze keywords, competitors, backlinks, and site health so you can optimize search rankings effectively.
Is Serpstat free?
Serpstat offers a free 7-day trial with full access to paid features and a limited free tier for beginners.
Is Serpstat a partner?
Serpstat is trusted by 1.1M+ users worldwide, serving freelancers, agencies, and enterprises with scalable SEO solutions.
How to learn Serpstat?
Learn Serpstat through its Academy, knowledge base, customer success resources, and live support chat.
What are Serpstat alternatives?
Alternatives include SEMrush, Ahrefs, Moz, and Ubersuggest, offering similar SEO and keyword research tools.
What are Serpstat reviews?
Users praise Serpstat for growing organic traffic by 270%, flexible tracking, and improving CTR with technical audits.
Does Serpstat have an API?
Yes, Serpstat offers API access with advanced features available on Team and Agency plans.
Does Serpstat have a trial or a demo?
Serpstat provides a 7-day free trial with all features and offers customer demos on request.
Ask aboutSerpstatSerpstat
Featured
Cobl

Cobl

Proposals that win, built from your real sales context.

Connectors / Files
Memory & Knowledge reuse
Style extractor
Starting at $29Learn More