Understory is an all-in-one booking and marketing tool for experience businesses, boosting bookings and simplifying management. It offers seamless payments, calendar integration, and automated guest communication.
Stop stacking subscriptions. Call every data provider - emails, phones, enrichment, intent - from Claude Code, billed by credits, on a single API key.
Free to start. No credit card required.
Stop managing 39 tools. Ship GTM from Claude Code with ColdIQ.
Get startedWe're working on creating a detailed video review for Understory.
Understory is perfect for experience creators like tour guides, yoga teachers, and event hosts who want an all-in-one system to manage bookings, calendars, and marketing easily. It helps over 900 businesses boost bookings and save time with simple tools designed just for selling experiences.
Understory offers three pricing plans starting at €16/month billed yearly with a 4% booking fee, scaling up to €124/month with unlimited bookings and a 2.5% fee. You can start for just €1 the first month and choose plans based on booking volume: Starter (up to 500 bookings), Growth (up to 1,500 bookings), and Enterprise (unlimited bookings). All plans include unlimited support and let you pass booking fees to guests while providing tools for booking management, marketing, and flexible payment options.
Don't want a Understory subscription?
Get Understory and your whole GTM stack from one API key with ColdIQ.
To implement Understory, sign up and create your experience by adding dates and connecting your Stripe account for payments, which takes just a few minutes. Then, simply add the booking link or calendar to your website—no coding needed—to start taking bookings immediately.
Understory
