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Home→Tools→Wicked Reports

Wicked Reports Review

Wicked Reports

Wicked Reports

Accurate multi-touch marketing attribution software

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Wicked Reports provides accurate, multi-touch marketing attribution with automated insights for profitable growth. It helps businesses optimize ad spend by linking revenue to conversion data.

Attribution ModelingData AttributionProfit Marketing Solutions
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Wicked Reports Core Capabilities

Measure true revenue sources
Train Meta algorithm for buyers
AI-driven budget recommendations

Links

Visit Website

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Pricing

From$499.00/mo
BillingPer outcome
TrialAvailable

Who is Wicked Reports for?

SMBs
Mid-market
Agencies

Is Wicked Reports easy to use?

5m30m1h2h3hCustom

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What is Wicked Reports

Wicked Reports is designed for eCommerce attribution and customer acquisition. It tracks which ads bring first-time buyers and separates new versus repeat customers automatically. Wicked Reports stands out by tying every order and lead to its true source, offering clear insight into real revenue growth rather than inflated return on ad spend (ROAS). It excels when you want to lower new customer acquisition cost and improve ad spend efficiency by focusing on net-new buyers. You can start seeing real data and results within days after a quick setup. Wicked Reports is especially useful for brands and agencies wanting precise insights to scale or cut ad budgets confidently. Wicked fits into your marketing tech stack by connecting to CRM systems and ad platforms like Meta, passing accurate event data to train ad algorithms. It is not a general analytics tool or a replacement for web analytics like GA4. Instead, it focuses solely on true new customer attribution and ad spend optimization, not on overall website traffic or non-ad-related data.
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Video Review Coming Soon

We're working on creating a detailed video review for Wicked Reports.

Ideal Customer Profile

Wicked Reports is best for eCommerce brands making $5M–$50M who want to know which campaigns bring first orders and lower new-customer acquisition costs. It also helps agencies manage 5–50 clients with accurate ROI proof and better budget decisions.

SMBsMid-marketAgencies

Key Features

Measure true revenue sources
Train Meta algorithm for buyers
AI-driven budget recommendations
Match orders with CRM data
Distinguish new vs repeat customers
Mute view-through inflation

Pricing

Wicked Reports offers revenue-aligned pricing starting at $499/month for the Measure plan, which includes FunnelVision views, cohort and LTV reports, and major ad platform integrations. The Scale plan costs $699/month and adds API integrations, currency conversion, and international time-zone support. For $999/month, the Maximize plan includes all Scale features plus AI tools and advanced signals, while Enterprise plans start at $4,999/month with dedicated servers, priority support, and enhanced security.

Starting price$499.00
TrialAvailable

Measure

$499.00

Per Team, Monthly

It includes

  • Best for teams
  • Minimal setup
  • FunnelVision views
  • Cohort & LTV
  • Major ad platforms
  • Standard CRM/cart

Scale

$699.00

Per Team, Monthly

It includes

  • Everything in Measure
  • API integrations
  • Currency conversion
  • International time zone
  • Outbound API
  • Global operations

Maximize

$999.00

Per Team, Monthly

It includes

  • Everything in Scale
  • 5 Forces AI included
  • Advanced Signal included
  • Custom Conversions
  • Amazon Revenue Integr.
  • Profitable scale

Enterprise

$4999.00

Per Organization, Monthly

It includes

  • Everything in Maximize
  • Priority support
  • Dedicated servers opt.
  • Custom SLA
  • Security reviews
  • Account consulting

Don't want a Wicked Reports subscription?

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Get started

How simple is Wicked Reports setup?

5m30m1h2h3hCustomAdvancedComplexity

Wicked Reports requires basic configuration: connect your ad accounts and add their tracking snippet to your website. Then, activate Advanced Signal and link your CRM for accurate attribution with minimal setup time.

Frequently asked questions

How to use Wicked Reports?
Connect your ad platforms, cart, and CRM; track new vs repeat customers; analyze data to optimize ad spend and increase revenue.
How much is Wicked Reports?
Plans start at $499/month for Measure, $699/month for Scale, $999/month for Maximize, and $4,999+ for Enterprise brands.
Why choose Wicked Reports?
Get accurate, ROI-based marketing attribution that reduces wasted ad spend and improves customer acquisition cost by tracking real revenue.
How does Wicked Reports work?
It ties every order and lead to its ad source, separates new vs repeat customers, and trains ad algorithms for better targeting.
Is Wicked Reports free?
Wicked Reports does not offer a free plan but provides live demos and personalized onboarding.
Is Wicked Reports a partner?
Yes, Wicked Reports has an agency partner program offering co-marketing and partner perks.
How to learn Wicked Reports?
Book live demos, explore platform resources, and access customer stories to understand features and maximize results.
What are Wicked Reports alternatives?
Alternatives include Hyros, Triple Whale, Northbeam, Google Analytics 4, and Facebook Pixel.
What are Wicked Reports reviews?
Users report up to 63% nCAC reduction, 60% less retargeting waste, and clear insight into new customer acquisition.
Does Wicked Reports have an API?
Yes, Scale and higher plans include API integrations for CRM/cart and outbound API access.
Does Wicked Reports have a trial or a demo?
Wicked Reports offers live demos but no free trial.
Ask aboutWicked ReportsWicked Reports
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