Affinity helps private capital investors and teams find, manage, and close more deals by making relationship intelligence easily accessible. It leverages automation, data analysis, and artificial intelligence to streamline CRM tasks and provide actionable insights based on team networks, activities, and research.
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Get startedAffinity is recommended for private capital firms like Kapor Capital and Motive Partners that want to find the right deals faster and make better investment decisions using AI and relationship data. It helps firms save time on manual work and track deals easily across the whole team.
Affinity pricing starts at $2,000 per user per year with the Essential plan, offering automated activity capture, relationship scoring, and basic deal pipeline management. The Scale plan at $2,300 adds Chrome/email extensions, enhanced relationship mapping, and mobile insights, while the Advanced plan at $2,700 includes AI meeting intelligence, scaled email tracking, and premium data enrichment. The Enterprise plan requires contacting sales and adds enterprise SSO, granular data controls, custom governance, and full API access for complex workflows.
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Affinity is mostly ready to use out of the box with basic account connection and activity capture setup, allowing quick firmwide adoption. For advanced features like data enrichment and custom workflows, expect a few hours of configuration involving team collaboration and data mapping.
Affinity
