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Home→Tools→Apollo

Apollo Review

Apollo

Apollo

Data-First Sales Platform

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Apollo helps sales leaders, founders, account executives, marketers, sales development, and revenue operations to improve their sales processes and grow their businesses so they can meet their revenue goals. It delivers this value through AI-powered tools for finding leads, automating engagement, managing deals, analyzing performance, streamlining workflows, and providing coaching, all within a single integrated platform.

AI Data EnrichmentAI Multichannel OutreachAI Data ProviderAI PersonalizationAI All-in-One ProspectingAI Email Outreach
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Apollo Core Capabilities

Find and research leads
Personalize messaging fast
Launch campaigns quickly

Links

Visit Website

Pricing

From$49.00/mo
BillingPer seat
TrialAvailable

Who is Apollo for?

Startups
SMBs
Mid-market

Is Apollo easy to use?

5m30m1h2h3hCustom

What are Apollo alternatives?

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AI Voice Note Prospecting
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AI Data Scraping
AI Data Provider

Who uses Apollo?

Michel Lieben
Michel Lieben
CEO at ColdIQ
View tech stack →
Charles Tenot
Charles Tenot
CEO at lemlist
View tech stack →
Patrick Spychalski
Patrick Spychalski
Co-Founder at The Klin
View tech stack →
Zayd Syed
Zayd Syed
Founder & CEO at Valley
View tech stack →
Lanny M. Heiz
Lanny M. Heiz
Founder at Enablement.ch
View tech stack →
Nadja Komnenic
Nadja Komnenic
Head of Sales at HeyReach
View tech stack →
ColdIQ
ColdIQ
View tech stack →
Lemlist
Lemlist
View tech stack →
Valley
Valley
View tech stack →
The Klin
The Klin
View tech stack →
View all tech stacks

What is Apollo

Apollo is an AI-powered sales platform designed to help businesses find leads, personalize messages, and run outbound sales campaigns quickly. It stands out by combining a huge B2B database of over 210 million contacts and 35 million companies with smart automation to save time and boost results. The tool is great for sales teams looking to book more meetings, enrich CRM data, and manage complex sales pipelines with ease. Users typically see improvements like 2x higher email open rates and 5x more meetings booked in just a few minutes of setup. Apollo fits smoothly into your go-to-market stack by connecting with your CRM, email, and marketing tools, acting as a unified platform for data enrichment, outreach, and deal management. However, it’s not designed to replace highly specialized standalone tools like full-scale marketing automation or advanced sales coaching software. It’s best for teams that want an all-in-one sales engagement and lead management solution.

Ideal Customer Profile

Apollo is perfect for sales teams and marketers who need verified emails and phone numbers to quickly reach leads inside their favorite tools. It helps find and connect with prospects faster using Apollo’s B2B database.

StartupsSMBsMid-market

Key Features

Find and research leads
Personalize messaging fast
Launch campaigns quickly
Get verified emails instantly
Access contact phone numbers
Work within favorite tools

Pricing

Apollo offers four pricing plans starting with a free tier that includes 1,200 credits per user per year, 2 sequences, and basic filters. Paid plans range from $49 to $119 per user per month (billed annually), with features scaling up to 72,000 credits per user per year, unlimited sequences, advanced dialers, and increased mailboxes. The Organization plan requires a minimum of 3 users and adds international dialers, customizable reports, and advanced security features.

Starting price$49.00
TrialAvailable

Free

Free

Per User, Monthly or Annually

It includes

  • 1,200 credits/year
  • 2 sequences
  • Basic filters
  • 1 email
  • 250 daily emails
  • 10 new visitors daily

Basic

$49.00

Per User, Annually

It includes

  • 30,000 credits/year
  • 2 sequences
  • Advanced filters
  • All email providers
  • 250 daily emails
  • 6 intent topics

Professional

$79.00

Per User, Annually

It includes

  • 48,000 credits/year
  • Unlimited sequences
  • US dialer
  • 5 mailboxes
  • Unlimited daily emails
  • AI research intelligence

Organization

$119.00

Per Team (min 3 users), Annually

It includes

  • 72,000 credits/year
  • Unlimited sequences
  • US & international dialer
  • 15 mailboxes
  • Customizable reports
  • Advanced security

Don't want a Apollo subscription?

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How simple is Apollo setup?

5m30m1h2h3hCustomAdvancedComplexity

Sign up for Apollo and connect your preferred CRM or tools using the simple setup wizard, which takes just minutes. Customize data fields and workflows as needed for your sales process, requiring a few hours to tailor Apollo to your team’s needs.

Frequently asked questions

How to use Apollo.io?
Find leads, personalize messaging, launch campaigns, and manage sales pipelines using Apollo's AI-powered tools and integrations.
How much is Apollo.io?
Pricing starts free; Basic $49, Professional $79, Organization $119 per user/month, billed annually with 20% savings.
Why choose Apollo.io?
Apollo offers AI-driven sales tools, 210M+ contacts, seamless integrations, and automations to grow pipelines and close deals faster.
How does Apollo.io work?
Apollo combines B2B data, AI for outreach, and CRM integration to streamline prospecting, emailing, calling, and deal management.
Is Apollo.io free?
Yes, Apollo has a free plan with 1,200 credits/year, basic filters, and limited sequences for exploration and pipeline management.
Is Apollo.io a partner?
Apollo collaborates with top integrations like Salesforce, HubSpot, Pipedrive, and supports workflow tools for seamless operations.
How to learn Apollo.io?
Use Apollo Academy, Knowledge Base, webinars, and resources for training and tips to maximize platform benefits.
What are Apollo.io alternatives?
Alternatives include ZoomInfo, Outreach, Salesloft, Gong, and Chili Piper for sales intelligence and engagement solutions.
What are Apollo.io reviews?
Apollo has a 4.7/5 rating from 9,000+ reviews, praised for data quality, AI tools, and boosting sales team productivity.
Does Apollo.io have an API?
Yes, Apollo offers API access to enrich data, sync with CRMs, and automate workflows efficiently.
Does Apollo.io have a trial or a demo?
Apollo provides a free plan and offers live demos to showcase features and help you sell better.
Ask aboutApolloApollo

Who uses Apollo?

Michel Lieben
Michel Lieben
CEO at ColdIQ
Charles Tenot
Charles Tenot
CEO at lemlist
Patrick Spychalski
Patrick Spychalski
Co-Founder at The Klin
Zayd Syed
Zayd Syed
Founder & CEO at Valley
Lanny M. Heiz
Lanny M. Heiz
Founder at Enablement.ch
Nadja Komnenic
Nadja Komnenic
Head of Sales at HeyReach
ColdIQ
ColdIQ
Lemlist
Lemlist
Valley
Valley
The Klin
The Klin