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Home→Tools→Ghost

Ghost Review

Ghost

Ghost

Create, share, and grow content businesses.

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Get Ghost

Ghost is a professional publishing app to build websites, send newsletters, and offer paid memberships. It helps grow your audience and manage subscriptions easily.

Email SenderAutomated Email CampaignsBlog Platforms
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Ghost Core Capabilities

Easy site design control
Advanced creator tools
Built-in email newsletters

Links

Visit Website

Social

LinkedInLinkedIn

Pricing

From$18.00/yr
TrialAvailable

Who is Ghost for?

Indie
Startups
SMBs

Is Ghost easy to use?

5m30m1h2h3hCustom

What are Ghost alternatives?

Top Alternative
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Who uses Ghost?

Simon Heaton
Simon Heaton
Director of Growth Marketing at Buffer
View tech stack →
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What is Ghost

Ghost is a professional publishing platform designed for content creators and publishers. It helps you build a website, publish content, send newsletters, and offer paid subscriptions. The tool stands out because it blends easy site design, advanced writing tools, and built-in membership management, all in one place. You can launch a branded site fast and grow your audience with native signup and subscription features. Ghost shines when you want to create and grow an independent media business or newsletter. It’s ideal for writers, bloggers, and publishers who value control over their brand and direct relationships with their readers. Results show quickly—your first site and newsletters can be live in days, with membership and revenue features ready to use immediately. In your go-to-market stack, Ghost acts as a combined content platform, email newsletter tool, and membership manager. It integrates with payment gateways, social media, and analytics tools. However, it’s not meant for complex ecommerce or large-scale enterprise CMS needs. Ghost is best if you want a lean, modern publishing system focused on audience and subscription growth.
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Ideal Customer Profile

Ghost is recommended for professional publishers and creators who want to build a website, publish content, send newsletters, and offer paid subscriptions to grow their business. Use Ghost to own your audience, brand, and revenue without fees.

IndieStartupsSMBs

Key Features

Easy site design control
Advanced creator tools
Built-in email newsletters
Membership management
Native audience analytics
Wide integrations library

Pricing

Ghost pricing starts at $18 per month for the Starter plan, designed for solo blogs with up to 1,000 members and includes a free custom domain. The Publisher plan costs $29 per month, adding 3 staff users, paid subscriptions, and custom themes, while the Business plan is $199 per month with 15 staff users, priority support, and higher usage limits. Custom plans offer unlimited members and staff with advanced features like a dedicated IP and 99.9% uptime SLA, with no transaction fees across all paid plans.

Starting price$18.00
TrialAvailable

Starter

$18.00

Per Workspace, Annually

It includes

  • Solo blogs
  • 1000 members max
  • Free custom domain
  • Unlimited file upload
  • Basic newsletter
  • No paid subscriptions

Publisher

$29.00

Per Team, Annually

It includes

  • 3 staff users
  • 1000 members max
  • Custom themes
  • 8000+ integrations
  • Paid subscriptions
  • Advanced analytics

Business

$199.00

Per Team, Annually

It includes

  • 15 staff users
  • 1000 members max
  • Priority support
  • Higher limits
  • Early feature access
  • Advanced integrations

Custom

Custom

Per Workspace, custom

It includes

  • Unlimited users
  • Unlimited members
  • Dedicated IP
  • 99.9% uptime SLA
  • Advanced configs
  • Account manager

Don't want a Ghost subscription?

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How simple is Ghost setup?

5m30m1h2h3hCustomIntermediateComplexity

With Ghost, sign up and launch your custom website by choosing or customizing a theme in minutes. Then, configure membership options and connect integrations like newsletters and payment gateways for seamless content publishing and audience growth.

Frequently asked questions

How to use Ghost?
Create and customize websites, publish content, send newsletters, and offer paid memberships using easy-to-use tools and themes.
How much is Ghost?
Plans start at $18/month (billed yearly) for solo blogs up to custom pricing for advanced business needs.
Why choose Ghost?
Ghost offers full control of branding, built-in newsletters, memberships, no payment fees, and powerful publishing tools.
How does Ghost work?
Ghost lets you build websites, publish posts, manage members, send emails, and monetize content with subscriptions.
Is Ghost free?
Ghost offers a 14-day free trial, but ongoing use requires a paid subscription starting at $18/month.
Is Ghost a partner?
Yes, Ghost collaborates with various app integrations, marketplaces, and certified experts to enhance user experience.
How to learn Ghost?
Access tutorials, guides, a help center, and a community forum for easy learning and support.
What are Ghost alternatives?
Alternatives include Substack, BeeHiiv, WordPress, Medium, and Patreon for content publishing and monetization.
What are Ghost reviews?
Users praise Ghost for ease of use, powerful publishing tools, and zero payment fees on memberships.
Does Ghost have an API?
Yes, Ghost provides full Content and Admin APIs for custom apps, data integration, and headless setups.
Does Ghost have a trial or a demo?
Yes, a free 14-day trial is available to test all features without restrictions.
Ask aboutGhostGhost

Who uses Ghost?

Simon Heaton
Simon Heaton
Director of Growth Marketing at Buffer
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Apollo

Apollo

Data-First Sales Platform

Starting at $49Learn More