Hotjar reveals real user behavior with heatmaps, recordings, surveys, and feedback to optimize websites. Gain actionable insights to improve conversions and user experience
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Get startedHotjar is recommended for teams who want to see real user behavior behind website numbers and improve user experience. It helps marketing, product, and research teams like HubSpot Academy and Reed.co.uk make changes that convert and keep customers happy.
Hotjar offers four pricing plans starting with a free Basic plan that allows 35 daily sessions and unlimited heatmaps for a single site. The Plus plan at $32/month supports 100 daily sessions and adds page view filters and Events API, while the Business plan at $80/month includes 500 daily sessions, behavior filters, frustration scores, and funnels. The Scale plan at $171/month is designed for large sites with 500+ daily sessions, console tracking, SAML SSO, dedicated customer success manager, and priority support.
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Hotjar implementation starts by signing up and adding a simple tracking snippet to your website, which takes only a few minutes. Then, you can quickly configure basic features like Heatmaps or Recordings to start gaining insights without complex setup.
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