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Home→Tools→Lavender

Lavender Review

Lavender

Lavender

Real Time Coaching forSales Emails

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Lavender helps sales teams, sales development representatives, account executives, leaders, recruiters, and anyone else write better emails and get more replies. It provides an email score assessing reply rate potential, instant AI-driven improvements, and personalization suggestions, plus real-time coaching based on inbox data and integrations using generative AI.

AI PersonalizationAI Email OutreachAI Sales ExtensionAI CopywritingCopywritingAI Content Writing
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Lavender Core Capabilities

AI sales email scoring
Personalization assistant for inbox
Real-time email coaching updates

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Pricing

From$27.00/mo
BillingPer seat
TrialAvailable

Who is Lavender for?

Startups
SMBs
Mid-market
Enterprise

Is Lavender easy to use?

5m30m1h2h3hCustom

What are Lavender alternatives?

Top Alternative
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Who uses Lavender?

Arpit Singh
Arpit Singh
GTM Engineer at Content Path
View tech stack →
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What is Lavender

Lavender is an AI-powered email intelligence platform designed for sales teams. It helps users write better sales emails by scoring and improving message content to boost reply rates and generate more pipeline. Its AI suggests real-time personalization and improvements based on billions of data points, making email outreach more effective. The tool shines when used by sales reps, managers, and recruiters for personalized, high-impact email communication. Users typically see results fast, such as increased replies and meetings, often within weeks of adoption. Lavender also supports team coaching and tracking email performance for managers. Lavender integrates with popular CRMs and email platforms like Gmail, Outlook, Salesloft, HubSpot, and others, fitting seamlessly into your go-to-market stack. However, it is focused solely on email optimization—not a complete sales or marketing platform—so it’s best used alongside other tools for a full sales workflow.

Ideal Customer Profile

Lavender helps sales teams like Twilio and Lucidworks write better emails, get more replies, and book more meetings. It’s great for sellers, leaders, and anyone who wants to improve their email confidence and results.

StartupsSMBsMid-marketEnterprise

Key Features

AI sales email scoring
Personalization assistant for inbox
Real-time email coaching updates
Team performance tracking dashboard
Integrates with major platforms
SOC2-certified and GDPR-compliant

Pricing

Lavender offers a free Basic plan with limited email analysis and personalization, supporting Gmail and Outlook on a monthly basis. The Starter plan costs $27 per user annually and provides unlimited emails, AI suggestions, chat support, and multi-inbox access. For $45 and $89 per user annually, the Individual Pro and Team Plan add full integrations, priority support, coaching dashboards, email analytics, and human-led coaching, respectively.

Starting price$27.00
TrialAvailable

Basic

Free

Per User, Monthly

It includes

  • Free forever
  • Analyze 5 emails
  • Personalize 5 emails
  • Gmail + Outlook 365
  • AI Email Writer
  • Mobile Optimization

Starter

$27.00

Per User, Annually

It includes

  • Unlimited emails
  • Unlimited personalization
  • Unlimited AI suggestions
  • Mobile optimization
  • Chat support
  • Multi-inbox support

Individual Pro

$45.00

Per User, Annually

It includes

  • Includes integrations
  • Unlimited everything
  • Priority support
  • Dedicated CSM
  • AI Email Writer
  • Multi-inbox

Team Plan

$89.00

Per Seat, Annually

It includes

  • Includes integrations
  • Coaching Dashboard
  • Email analytics
  • Dynamic scoring
  • Customer success
  • Human-led coaching

Don't want a Lavender subscription?

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Get started

How simple is Lavender setup?

5m30m1h2h3hCustomIntermediateComplexity

Lavender requires basic configuration by connecting your email accounts like Gmail or Outlook and installing the Chrome extension, which can be done solo in minutes. Once set up, it provides real-time AI email coaching and personalization suggestions directly in your inbox.

Frequently asked questions

How to use Lavender?
Install Lavender for free, write emails with AI assistance, get scores and personalization tips to boost reply rates and pipeline.
How much is Lavender?
Lavender offers a free Basic plan, with paid plans at $27, $45, and $89 per seat/month billed annually.
Why choose Lavender?
Lavender boosts email reply rates, personalizes faster, provides real-time coaching, and empowers managers with data-backed insights.
How does Lavender work?
It scores your emails, suggests instant AI improvements, personalizes messages with prospect data, and adapts using generative AI.
Is Lavender free?
Yes, there is a free Basic plan and a 7-day free trial with all integrations included.
Is Lavender a partner?
Lavender integrates with partners like Gmail, Outlook, Outreach, Salesloft, HubSpot, and more for seamless use.
How to learn Lavender?
Start Lavender's free sales email certification and join weekly trainings to master sales email skills.
What are Lavender alternatives?
Alternatives include other email intelligence and sales engagement tools but Lavender offers unique AI-driven coaching.
What are Lavender reviews?
Users report up to 42% reply increase, improved communication, more meetings booked, and pipeline growth.
Does Lavender have an API?
No explicit API information is provided, but it offers deep integrations with major email and sales platforms.
Does Lavender have a trial or a demo?
Lavender provides a 7-day free trial with all features plus options to schedule team demos.
Ask aboutLavenderLavender

Who uses Lavender?

Arpit Singh
Arpit Singh
GTM Engineer at Content Path
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