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Home→Tools→Clay

Clay Review

Clay

Clay

Prospect Differently

Claim the Product
Get Clay

Clay helps Go-To-Market teams access unique data from 100+ sources and AI agents, enabling them to automate growth workflows. It delivers value by enriching customer data, tracking intent signals, formatting data with AI, and constantly updating tools like CRM and email sequencers.

AI AgentsAI Sales AssistantAI Sales WorkflowAI Lead ManagementAI Deal IntelligenceAI Data Enrichment
ColdIQ Marketplace

Run every tool in your GTM stack from one API

Stop stacking subscriptions. Call every data provider - emails, phones, enrichment, intent - from Claude Code, billed by credits, on a single API key.

Free to start. No credit card required.

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Run GTM from Claude Code with ColdIQ.

Stop managing 39 tools. Ship GTM from Claude Code with ColdIQ.

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Clay Core Capabilities

Recurring workflows
CRM enrichment and hygiene
Targeted lead list building

Links

Visit Website

Social

LinkedInLinkedInYouTube

Pricing

From$149.00/mo
BillingCredit-based
TrialAvailable

Who is Clay for?

Startups
SMBs
Enterprise

Is Clay easy to use?

5m30m1h2h3hCustom

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Who uses Clay?

Michel Lieben
Michel Lieben
CEO at ColdIQ
View tech stack →
Charles Tenot
Charles Tenot
CEO at lemlist
View tech stack →
 Eoin Clancy
Eoin Clancy
Head of Growth at AirOps
View tech stack →
Eric Nowoslawski
Eric Nowoslawski
Founder at Growth Engine X
View tech stack →
Glenn Miseroy
Glenn Miseroy
Co-Founder & CEO at Expandi
View tech stack →
Jeremy Grandillon
Jeremy Grandillon
Co-Founder & CEO at TC9
View tech stack →
ColdIQ
ColdIQ
View tech stack →
Clay
Clay
View tech stack →
Lemlist
Lemlist
View tech stack →
AirOps
AirOps
View tech stack →
Expandi
Expandi
View tech stack →
Ramp
Ramp
View tech stack →
View all tech stacks

What is Clay

Clay is a growth tool built for GTM teams to automate data enrichment and lead workflows. It connects with 100+ data sources to keep your CRM and sales data accurate and up-to-date. People use Clay because it speeds up manual research and powers smart outreach with AI-driven insights and scoring. Clay shines in sales prospecting, inbound lead enrichment, and targeted outbound campaigns. Teams see results fast, often saving hours weekly by automating lead scoring and updates. It fits smoothly into your tech stack by syncing with CRMs, email tools, and data warehouses for recurring updates. Clay is not designed for managing full marketing campaigns or deep analytics but focuses on improving data quality and GTM workflows efficiently.

Ideal Customer Profile

Clay is recommended for growth, sales, and RevOps teams who want to automate lead enrichment, build targeted lists, and improve outbound campaigns with unique data and AI, trusted by companies like OpenAI and Rippling.

StartupsSMBsEnterprise

Key Features

Recurring workflows
CRM enrichment and hygiene
Targeted lead list building
Custom lead scoring
Automated inbound lead enrichment
AI-powered outbound campaigns

Pricing

Clay offers flexible plans starting with a Free tier providing 100 credits per month and up to 100 searches, scaling up to Pro at $800/month with 50,000 credits and up to 25,000 searches per month, plus CRM and email sequencing integrations. All plans include unlimited users, credit rollover, and API access, with higher tiers adding webhooks, advanced integrations, and custom automation in the Enterprise plan. A 14-day free trial is available to test features before committing.

Starting price$149.00
TrialAvailable

Free

Free

Per Team, Monthly or Annually

It includes

  • 100 credits/month
  • 1.2K credits/year
  • Unlimited users
  • Up to 100/search
  • Credits roll over
  • Exporting available

Starter

$149.00

Per Team, Monthly or Annually

It includes

  • 2K credits/month
  • 24K credits/year
  • Unlimited users
  • Up to 2K/search
  • API keys allowed
  • Credits roll over

Explorer

$349.00

Per Team, Monthly or Annually

It includes

  • 10K credits/month
  • 120K credits/year
  • Unlimited users
  • Up to 10K/search
  • API & Webhooks
  • Email sequencing

Pro

$800.00

Per Team, Monthly or Annually

It includes

  • 50K credits/month
  • 600K credits/year
  • Unlimited users
  • Up to 25K/search
  • CRM integrations
  • Email sequencing

Enterprise

Contact Sales

Per Team, custom

It includes

  • Custom credits
  • Unlimited users
  • All Pro features
  • Unlimited rows
  • Slack support
  • Custom automation

Don't want a Clay subscription?

Get Clay and your whole GTM stack from one API key with ColdIQ.

Get started

How simple is Clay setup?

5m30m1h2h3hCustomAdvancedComplexity

Clay’s implementation begins with quick account setup and connecting your CRM or data sources, perfect for immediate use or basic configuration. For advanced workflows, expect several days of collaborative onboarding to customize integrations and optimize GTM processes efficiently.

Frequently asked questions

How to use Clay?
Upload or import leads, enrich data with 100+ providers, then automate personalized outreach and CRM updates using flexible workflows.
How much is Clay?
Clay offers plans from Free to Pro, starting at $0 to $800/month, plus custom Enterprise options with flexible credit-based pricing.
Why choose Clay?
Access 100+ premium data sources, automate enrichment and outreach, plus save time with AI agents and seamless CRM integrations.
How does Clay work?
Clay combines multi-provider data enrichment, AI research, and workflow automation to clean, enrich, and action your GTM data efficiently.
Is Clay free?
Yes, Clay has a Free plan with 100 monthly credits and flexible paid tiers. Partners can integrate and scale easily on Clay.
How to learn Clay?
Use Clay University, Claybooks, live training cohorts, blog guides, and a 20K+ member Slack community for fast practical learning.
What are Clay alternatives?
Alternatives include Zoominfo, LinkedIn Sales Navigator, Apollo, and other data enrichment or outreach platforms with fewer integrations.
What are Clay reviews?
Clay is rated 4.9/5, praised for AI-powered workflows, data quality, and ease of use by over 300,000 GTM professionals.
Does Clay have an API?
Yes, Clay offers API access with unlimited rows, HTTP API integration, webhooks, and support for custom automation and data sync.
Does Clay have a trial or a demo?
Clay provides a 14-day free Pro trial with no credit card required and offers personalized demos on request.
Ask aboutClayClay

Who uses Clay?

Michel Lieben
Michel Lieben
CEO at ColdIQ
Charles Tenot
Charles Tenot
CEO at lemlist
 Eoin Clancy
Eoin Clancy
Head of Growth at AirOps
Eric Nowoslawski
Eric Nowoslawski
Founder at Growth Engine X
Glenn Miseroy
Glenn Miseroy
Co-Founder & CEO at Expandi
Jeremy Grandillon
Jeremy Grandillon
Co-Founder & CEO at TC9
ColdIQ
ColdIQ
Clay
Clay
Lemlist
Lemlist
AirOps
AirOps