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Home→Tools→RB2B

RB2B Review

RB2B

RB2B

Person-Level Website Visitor Identity

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RB2B helps sales and marketing professionals identify website visitors, uncovering decision-makers and their activity. It achieves this by leveraging a proprietary network to match individuals to website traffic, allowing for targeted outreach based on firmographic, technographic, and behavioral data.

AI Intent SignalsVisitor IdentificationIntent SignalsAudience Targeting & SegmentationAI Visitor IdentificationAI Buyer Signals
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RB2B Core Capabilities

Identify actual people and companies
Integrate with CRM and Slack
Filter and route hot leads

Links

Visit Website

Pricing

From$149.00/mo
BillingCredit-based
TrialAvailable

Who is RB2B for?

SMBs
Mid-market
Enterprise

Is RB2B easy to use?

5m30m1h2h3hCustom

What are RB2B alternatives?

Top Alternative
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Who uses RB2B?

Jeremy Grandillon
Jeremy Grandillon
Co-Founder & CEO at TC9
View tech stack →
Patrick Spychalski
Patrick Spychalski
Co-Founder at The Klin
View tech stack →
Zayd Syed
Zayd Syed
Founder & CEO at Valley
View tech stack →
Nadja Komnenic
Nadja Komnenic
Head of Sales at HeyReach
View tech stack →
Jacob Bowman
Jacob Bowman
Founder & CEO at OutboundLeads
View tech stack →
Sönke Venjacob
Sönke Venjacob
Founder at Platinum Agency
View tech stack →
Valley
Valley
View tech stack →
RB2B
RB2B
View tech stack →
The Klin
The Klin
View tech stack →
View all tech stacks

What is RB2B

RB2B is a website visitor identification tool designed for sales and marketing teams. It helps you identify 70-80% of your website traffic by matching visitors to real people and companies. This turns anonymous visits into actionable leads, making it easier to follow up and close deals. The main value is real-time lead data pushed to tools like Slack and CRMs, enhancing outreach and pipeline building. The tool shines when you want to quickly find high-value leads based on filters like company size, revenue, or geography. You can set it up in just 5 minutes and start seeing leads in Slack almost immediately. RB2B is great for teams who want to turn web traffic into qualified prospects without waiting weeks or months. RB2B integrates with over 50 apps, including Salesforce, HubSpot, and Slack, fitting smoothly into your GTM tech stack for data enrichment and outreach automation. However, it focuses on US-based person-level data and uses company-level ID globally. It's not meant for identifying overseas individuals due to privacy laws like GDPR. Overall, RB2B is practical for fast, reliable lead identification but limited outside US person-level data.

Ideal Customer Profile

RB2B is perfect for sales teams who want to identify 70-80% of their website visitors and turn them into real leads using tools like Slack and HubSpot. Companies like Mixmax and Sendspark use RB2B to build reliable pipelines quickly.

SMBsMid-marketEnterprise

Key Features

Identify actual people and companies
Integrate with CRM and Slack
Filter and route hot leads
Connect via LinkedIn and email
Access over fifty app integrations
Ensure SOC2 Type II compliance

Pricing

RB2B offers a Free plan with 150 monthly credits, LinkedIn profile access, Slack integration, and unlimited users at no cost. The Pro+ plan starts at $149/month, includes 300 to 10,000 credits, all Free features plus traffic insights, and integrations like Hubspot and Zapier, with overage fees at 85¢ per credit. A 7-day free trial is available for the Pro+ plan.

Starting price$149.00
TrialAvailable

FREE

Free

Per Workspace, Monthly

It includes

  • 150 credits monthly
  • LinkedIn profiles
  • Push to Slack
  • No email addresses
  • No CSV download
  • Unlimited users

PRO+

$149.00

Per Workspace, Monthly or Annually

It includes

  • 300-10000 credits
  • Everything in Free
  • 85¢ overage cost
  • Traffic insights
  • Hubspot integration
  • Zapier integration

Don't want a RB2B subscription?

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Get started

How simple is RB2B setup?

5m30m1h2h3hCustomIntermediateComplexity

Install the RB2B pixel in your website header and connect your Slack and CRM accounts for basic setup. Then, use RB2B’s Hot Leads feature to filter visitors and route leads automatically, allowing you to start getting real-time notifications within minutes.

Frequently asked questions

How to use RB2B?
Install the pixel on your site, connect Slack and CRM, then filter and route leads to start building pipeline in minutes.
How much is RB2B?
Free plan includes 150 monthly credits; paid plans start at $149/mo with up to 300 credits and scale from there.
Why choose RB2B?
Identify 70-80% of website traffic, get real-time leads with LinkedIn profiles, and integrate with 50+ apps easily.
How does RB2B work?
Tracks visitors using cookies and IP, identifies people and companies, then sends leads to your CRM and Slack for action.
Is RB2B free?
Yes, with 150 free credits per month; full features trial lasts 7 days before reverting to free plan limits.
Is RB2B a partner?
Yes, RB2B partners include HubSpot, Salesforce, Apollo, Clay, and Demandbase integrations for enhanced lead insights.
How to learn RB2B?
Use the RB2B Academy for setup guides, workflows, and email templates; plus live support is available 24/7.
What are RB2B alternatives?
Alternatives include Demandbase, Apollo, and HubSpot, but RB2B offers superior real-time lead ID and seamless integrations.
What are RB2B reviews?
Users rate RB2B 4.5 stars with praise for quick lead delivery and improving outreach success within minutes.
Does RB2B have an API?
RB2B integrates with 50+ apps via webhooks and native connectors, enabling flexible API-like workflows.
Does RB2B have a trial or a demo?
Yes, a 7-day full-featured free trial is included; a product demo and live support are also available.
Ask aboutRB2BRB2B

Who uses RB2B?

Jeremy Grandillon
Jeremy Grandillon
Co-Founder & CEO at TC9
Patrick Spychalski
Patrick Spychalski
Co-Founder at The Klin
Zayd Syed
Zayd Syed
Founder & CEO at Valley
Nadja Komnenic
Nadja Komnenic
Head of Sales at HeyReach
Jacob Bowman
Jacob Bowman
Founder & CEO at OutboundLeads
Sönke Venjacob
Sönke Venjacob
Founder at Platinum Agency
Valley
Valley
RB2B
RB2B
The Klin
The Klin
Featured
Apollo

Apollo

Data-First Sales Platform

Starting at $49Learn More